Sony Computer Entertainment America LLC v. Bridgestone Americas Inc

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VicViper said:

IMPORTANT for the thread!

Sony comments on lawsuit against Bridgestone and Wildcat Creek
October 7th, 2012 Posted in General Nintendo, News, Posted by Valay | No Comments »

Unsurprisingly, Sony’s recent lawsuit against Bridgestone and Wildcat steps from the company’s dissatisfaction that actor Jerry Lambert appeared in the “Game On” commercial.

Senior director of corporate communications Dan Race provided a comment to GamesBeat. Race said that “Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony.”

“Sony Computer Entertainment America filed a lawsuit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony.”

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Bolded: Sony lost this. There's no mention of Kevin Butler in the ad at all - in fact I don't even know why people say it's similar (check this ad for similar: http://www.youtube.com/watch?v=XVBD8A8pAtU ) and it's not even an Wii Ad, it's a bridgestone ad featuring the Wii.

Seriously, they must lose... this is simply a dick move.

OMG, look at that. Exactly what I have been trying to tell all of you. It sounds far fetch but you CAN trademark a person's physical likeness and personality, media does it all the time. Had the Wii not been in the commercial this would not have been a breach, but it was so IT is.