Sony Computer Entertainment America LLC v. Bridgestone Americas Inc

[forevercloud3000]

I am sure if the Wii had not been in that commercial, this wouldn't even be up for discussion because Sony would have never sued him. You guys realize that you can trademark a persona right? The idea that he looks like KB(i mean duh, it's his face), acts like KB(apparently he only has one persona) is enough. If Donald Trump can trade mark "Your Fired!" and Paris Hilton can trademark "Thats hot!", Sony assuredly can trade mark the KB personality which is contractually obligated to stay exclusive with PS for a time. If it had of been Jerry using his default KB personality to advertise just Bridgestone....no problem, yet the fact they put in one of PS's competitors is the key part of this.