IMHO It is to expensive when you own last years version of the same game etc.
I would like to see something like this:
FIFA13 for 60 bucks (because not all people have it) So if a person who never had Fifa wants it the person has to pay full price.
If a person has Fifa 12 already let this person upgrade to Fifa 13 for 10 dollars. (because its basically a simple small DLC every year)
If a person has Fifa 11 let this person buy Fifa 13 for 25 dollars. (like $5 penalty for skipping 1 year but this person would still have to buy both "upgrades")
If a person has Fifa 10 let this person buy Fifa 13 for 40 dollars. (2x $5 penalty this time and 3x $10 upgrades)
If a person has Fifa 09 or older well sorry you have to pay the full price.
They would have to include 1x activation keys for this to work or something like that.
