Coca-Cola still worlds most valuable brand.

[Slimebeast]

Kantor said:

Slimebeast said:

Chris Hu said:

Slimebeast said:
I don't believe Sony is only 40th when MS is at number 5.

I would say their brand strength is about equal but Sony slightly stronger.

MS is way more valuable then Sony.  Plus more people use MS products on a daily basis compared to products made by Sony.

But this list is not a market cap list. MS makes morey money than Sony and more people use MS products but far more people love Sony all over the world.

I disagree.

Sony doesn't even approach 90% marketshare in any industry, and Microsoft does it with one of the most lucrative industries in the world - desktop operating systems. If we compared their brand strength in gaming or hardware, I would agree with you, but Microsoft is by market cap one of the largest companies in the world, and has hundreds of millions if not billions of customers.

On 2nd thought, your right.

It doesn't matter if consumers hate a brand if they still purchase products from it.