I thought that Sony was all about adding "value" and not price cuts?
It's pretty obvious that if a product gets cheaper (without cutting its content) you get more value per dollar. A price cut adds value.
OT: Was bound to happen. If they had been less stubborn they would have done this before the holidays to raise as much awareness as possible.
But still... Isn't one of the Vita versions already sold at a loss? I wonder how much of the price they are actually able to cut.