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Or look it this from this way, what works better to influence bahaviour, punishment or a reward system.
Here's a recent article. (crap google is fast, it's an article from tomorrow)
http://learningenglish.voanews.com/content/a-23-2009-10-20-voa3-83141802/129914.html

It won't work for everyone, but do you want people back on the street after they've been treated like worthless crap for years? Or people that have been shown that others care and that they can become a constructive part of society. Replacing drug addiction with video game addiction is an improvement as far as I see it.