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Multiplat expands the franchise to a bigger audience and you win in the long rong, at least with a universally praised game like the Dark Souls series that nearly all hardcore gamers want to experience.

And like people already said, it will end up selling 2 million on consoles alone when all is said and done, and an additional 500K on PC (although a lot of that will come from cheap Steam sales).

The next gen Dark Souls has potential to sell 3 million.

And this is all thanks to them going multiplatform.