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man-bear-pig said:

Bad move from Sony. The camera industry is rapidly dying because of smartphones.. Wasting ¥50bn yen on something like this is COMPLETELY insane


Reading the OP, I think they are trying to branch out and get into Medical Imaging which is a rather lucrative market especially with Kodak as weak as it is. It will be almost like two gereatric old men beating on each other. ;p