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man-bear-pig said:

Bad move from Sony. The camera industry is rapidly dying because of smartphones.. Wasting ¥50bn yen on something like this is COMPLETELY insane

first of all it wasn't only for cameras and secondly, the camera market for people who want to make good photos won't die. maybe the market for those small digital cameras but that's obviously not what it is about, it's about the nex cameras and dslrs for professionals (hobby photographs often will buy sony's nex instead of dslr now, cheaper dslrs won't get new models anytime soon.)

as if people like me who like good photos would use a phone in holiday or so now lol^^ and people who only shoot photos with the smartphone did never have interest in the "real camera" market, only in the market for the cheap digital cameras.