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dallas on 26 September 2012
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rocketpig said:
dallas said:

Demographics- twitter has a poorer user base, due to it being a minorityfriendly social media service.  So, g+ users have more money to spend, making it a better place to advertise on

I'd like to see demographics that show this to be the case. Twitter has evolved into the premiere mobile social network. People who use mobile devices are, by and large, not "poor". In fact, they're often the exact opposite. Nearly everyone has access to a computer at some point during the day but far fewer have a smartphone or tablet with a cellular data connection.

And actually, Twitter is one of the best services for driving advertising (Twitter just hasn't found a good way to capitalize on it yet). Facebook and G+ are, first and foremost, "friends" tools. My Facebook friends are mostly my *real* friends. People I've talked to in real life. People I hang out with regularly. That's the driving force behind Facebook and to a lesser extent, G+.

Twitter, on the other hand, is an "interest" social network. On Twitter, my follow list is dominated by my interests, not people I actually know in real life. I follow comic book creators and companies. I follow baseball writers. I follow tech companies. I follow the things that interest me because it's the best user-focused news-gathering source on the Internet. You follow people and companies who share a common interest and (often passively) read what they're talking about and what news interests you that day. That's an amazing tool to drive user-specific advertising at people... Twitter just needs to find a way to take advantage of it.

In fact, here's an interesting study that largely backs up my thoughts on social networking.

http://www.marketingcharts.com/television/twitter-users-more-mobile-17930/compete-social-media-usage-by-location-jun11gif/


I have the demographics to back my statements up, look at the link given.  

Minorities, sadly bc of racism by whites and de facto kind of situations just don't earn as much rocket pig, but we aren't really debating the morality of that, but rather, who the users of twitter are.  And the demographics study quoted in this article that I'm linking say that twitter is heavily focused on minorities, not that this is a bad thing at all, but the advertising just won't be as rich.

 

Here is the demographics that you've asked for, sorry to bust your bubble......

http://www.mediabistro.com/alltwitter/twitter-demographics-2012_b23387