Ex-PlayStation Spokesman: ‘You Have To Question The Priorities Of The Company As A Whole’

[darkknightkryta]

Kasz216 said:

darkknightkryta said:

Soleron said:
Sony's problems have not been a failure of marketing. If you haven't got a product with mass appeal, no amount of clever ads will save it.

(Goes for PS3, Vita, their TVs and their smartphones)

That's the whole point of marketting, taking something bad and making people buy it.  Not saying I think Sony's products are subquality (On the contrary I think they're all great), they're marketting hasn't been there.  I don't think they should have let the guy who did the Buttler commercials go (I think he's with Activision now).

As someone who's taking multiple classes in marketing... I can tell you that in fact is NOT the point of marketing.

Making people buy bad products actually is about the worst thing you can do if you plan to be anything more then a fly by night company.

What marketing is supposed to do highlight the features that are most attractive to you so you are more likely to buy the product... and then let the Cognative Dissonance and the Free Choice paradigm take effect.

This is espiecally effective when you have products that are mostly the same.

 

Like Black backpacks vs red backpacks, Apple vs Samsung, PS3 vs 360...

Fair enough, you've got the school behind it.  I've always felt if you have great marketting you can get anything sold.