Mr Khan said: Such is counterproductive to the blue ocean strategy. There's no reason for Nintendo to try to fight Sony on its terms when there are lots of gamers (even without going into the realm of casuals or non-gamers) that are essentially unserved by anyone. |
The blue ocean strategy is a thing of the past, as they have already won, there is no more turf to win. It's all red ocean now.
So, might as well be the best of the best. That is how you make an attractive proposal, and have more people say to others "Get the WiiU, it's good!", rather than "Don't get the WiiU, all it has is casual stuff, but if you want deeper experiences get a PS3/4".
That's the idea.