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Khuutra said:

Apple and Coca-Cola are two of, if not the two most powerful and valuable brands on the planet. Coca-Cola has been that way for decades. Comparing the current state of Sony to the current state of those two is counter-intuitive, bordering on fallacious.

Nintendo's branding in the past five or seven years has been enormously more effective than Sony's within the gaming sphere, and taking notes from Sony within this context would only serve to weaken Nintendo's brand, not strengthen it.

I'm thinking more along the lines of the Sony that toppled a gaming giant (Nintendo), and that advanced its grip on the market with the PS2 with utter dominance even with the new threat of the software powerhouse that is Microsoft.

And today the Sony that is still able to sell 66M+ pieces of a console that was under any other circumstance doomed to failure. Not everyone wants to get a 2nd job to be honest. Ie Sony managed to make the PS3 a success despite it all, that's testament to its brand power and abilities. I'm not saying they are perfect, I'm just saying Nintendo should take cues on their successes and discard Sony's failures and what made Sony fail (of course being bleeding-edge).