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All credit goes to VicViper (and NeoGAF) for finding the results.

Nintendo first DLC ever results are in:

3DS Country-wide connection rate = 75%
Paid DLC download number = 1,200,000
Paid DLC sales = Roughly 380,000,000 yen

380m yen converted, via Google:

£2,998,652
$4,858,718

 

SOURCE: http://game.watch.impress.co.jp/docs/news/20120920_560989.html