I think the problem is that the Nintendo brand is too well known as a handheld and the 3DS library is currently too strong for the vita to compete with even looking down the future line ups in both causal and core gaming. They also had a very basic design flaw with their proprietary memory cards not even included in the basic package on top of the high premium you must pay for them. Not only do they need to cut the price on everything, they also need true killer apps unique to the Vita that would spark the buyers' interest, and cod is not one of them, loosing monster hunter to Nintendo really hurt them bad, and they can't cater to the causal very well either. It's kind of hopeless IMO when you look at the global vita situation as the sales aren't even matching up to the psp's year by year ratio.
