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The answer to this question is always software. Good software will make anything sell no matter how expensive ask Apple and to a lesser extent Nintendo.
It would help most if it got many big IPs in genres Americans lap up such as open world action games, FPS and Tps, Racers, and Wrpgs.
I'm honestly shocked PSV's first few months weren't like Wii U's opening library containing adaptations of all major titles and franchises on PS360. I guess western devs just don't care about portables(their output on 3DS has been abysmal as well.)
Sony should use it's studios to help help studios like gearbox who are interested but don't have the resources.