| rocketpig said:
Those ads were so "successful" that surveys revealed people were more sympathetic to the PC character than they were the Mac. That's hardly a ringing endorsement of the campaign, which they quickly scaled back into a less agressive stance and played up the funnier aspects of the duo instead of just ripping PC owners. |
I find it's easy to say after the fact what was successful and what wasn't successful, kind of like when someone tries to open a lid and fails, but the person who comes after pops it open easily. It's not as simple as it seems. To me, those ads served their purpose in preparing the ground for what Apple did afterwards and imho it worked. I don't have surveys, but I can tell you that those ads shocked me and made a statement to me, and many other people I know.
