I went with Android because it doesn't require itunes installing to transfer media to it. I really need the plug and play ease of Android as a consumer. I also find the Google account Integration makes having multiple devices so easy to setup. Finally the widget approach and having the option to change the appearance to meet my requirements seems better on android but I haven't given ios a lot of time in that regard.
Last windows phone i used was 6 which was a pda really, cant comment on the recent improvements. We use Blackberry devices at work and can honestly say they are awful and buggy to boot.







