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drkohler said:

If you are a gamer that looks for the "best picture" a GPGPU is a really dumb idea, since you lose in graphics performance when your GPU starts doing "other stuff". If you are not a gamer, then a GPGPU is a clever idea to increase the processing power of your CPU.
If you are a (future) WiiU owner, all bets are open. Most likely, the GPGPU is a dumb idea because the GPU will be taxed out with 1080p 60Hz (and 1-2 tabled graphics). So your GPGPU turns into a simple marketing ploy, it promises something it will sinply not deliver (there is a reason NVIdia GPUs beat AMD GPUs handily, they are less GPGPU than their counterparts, so they can deliver more).
Unfortunately marketing hype is fully in the GPGPU camp, and the next PS4 is rumoured to fall into the same trap. We seem to be heading towards some APU/GPGPU (crap) combination instead of a powerful cell+/powerful GPU combo.

All modern GPU architectures are general purpose now. If anything Nvidia has more GPGPU features.

You seem confused about what APU/Cell actually did.