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Gamerace said:
Sony's 1st/2nd party exclusives have been fantastic this generation, and yet, Sony is still in 3rd place.

I think it will take more than great exclusives, PS4 must really distinguish itself from the competition in a much more fundimental way than PS3 did, otherwise, if 90% of it's games are shared, it'll have a hard time pulling ahead. Especially if it's last to launch next gen as expected.

Because the first years were a piece of crap.  It took a while for Sony to release their 1st party games, it was loosing 3rd party support, the console was really expensive;  and it took a while for people to realize how awesome the exclusives were.  The turning point of this debacle was the release of MGS4 (incredible game) in 2008.  After the whole vibe around the PS3 changed.  1 amazing exclusive turned the PS3 from a dying console; to a console, ready to continue fighting the good fight.   I know that MGS is no longer exclusive, but you get the idea on how a great game can influence the sales of a console.   So after the redesign, the price cut and the exclusives began to be released, the status of the PS3 in the gaming comunity got better and better.  We have seen the impact of the 1st party exclusives a bit late this generation, because they invested in their first party studios during the recent generation.   If they would have began the transformation in the PS2 era, the PS3 would be first.

Remember how people were at first, "Sony is loosing their exclusives (3rd party), and releasing some new 1st party games; meh I dont give a damn", now people are like "HOLY MOTHER OF GOD! Sony exclusives are the best!" and those are now 1st party.   those exclusives are getting better and better with each new release, and I think that by the time the PS4 arrives, they will be even better, and the people will be like "oh sh!t, another ND game HELL YEAH!" or "another Santa Monica game => MUST BUY".