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They will. That is the reason why they invested so much money in their first party studios this generation. At first people was like, "Sony is loosing their exclusives (3rd party), and releasing some new 1st party games; meh I dont give a damn", but now people are like "HOLY MOTHER OF GOD! Sony exclusives are the best!" and those are now 1st party.

The lose of the "exclusives" and the high price, hurt the PS3 a lot sales-wise, until Sony began unleashing the POWA of the "Black Beast" XD releasing games like Uncharted, God of War, LBP, Infamous, etc and lots of PSN games that with a price cut and re-design have made it the best selling console worldwide for years now.

When people hear about the PS3 now, they visualize in their minds Uncharted, God Of War, LBP, and also some 3rd party games like MGS4, PES, etc. But back then it was all about third party DMC4, Resident Evil, FFXIII, etc. And as time passes their 1st party exclusives will be even more important, and will be the ones that will drive the sales of the PS4.