Analyst: Wii U needs to be $300 to make a profit

[richardhutnik]

Soundwave said:

This is why you have multiple SKUs.

$249.99 model - small loss
$299.99 model - small profit
$349.99 model - decent sized profit

I think that Amazon leak is dead on. This setup will let Nintendo grab budget shoppers (those who are drawn to a $250 price point), but still profit overall.

The NES and Wii launched at $250.  $250 feels like an appropriate price for the WiiU to launch at.  Of course, this is just the base system with likely Nintendoland and one controller.  $300 and $350 would end up being additional models with additional pack-ins.