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maverick40 said:

Because a big chunk (60% approx??) of the people who bought the wii were casual gamers when the Wii was the big fad. Now the iphone is the latest fad and has tonnes of cheap/free games to keep kids/ casual gamers entertained. I see kids/casual gamers playing iphone/ipad games the whole time everywhere I go. 

 
noun
a temporary fashion, notion, manner of conduct, etc., especially one followed enthusiastically by a group.

 

Just because you don't like something doesn't mean it's a fad. Especially, when it doesn't even threaten your manhood.