ZombiU Box Art : U for Ugly [Update : Box Art for America Looks U-ber Better Than European Ver.]

[gumby_trucker]

Cobretti2 said:

gumby_trucker said:

DRAE_nmhar said:

I wouldn't say it's ugly UGLY, but I expected a much more *darker*, more *bloody*, more...*not this*. I expected better. 

I agree it's not very appealing, but it does make sense in the context of the game, just like the game's name makes sense: YOU become a zombie once bitten and then must go back as a new character and fight against yourself as a zombie.

The cover follows this idea, there is a picture of an eye of someone who is about to be bitten and become a zombie, but the image is actually from the zombie's point of view, so he is seeing himself reflected in the eyes of his next victim, which is what would happen if you go back to fight against yourself and lose.

Interesting interpretation.

I thought the reflection was just a zombie and the eye symbolises  you looking straight into a zombies face through the gamepad.

Could be I'm overthinking it, I tend to do that but for me the game's most compelling feature is that your corpse becomes reanimated when you die. I think it makes for a more persistent experience. Plus it's been something Ubisoft has emphasised in press demonstrations and stuff.

I think they were going for a look that says "this isn't your average Zombie game, and also doesn't take itself completely seriously" but that message is kinda hard to communicate when your brand isn't equated with consistent high quality.