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Jumpin said:

Goldeneye 007 and Call of Duty brought legions of people into gaming, and into enjoying the FPS genre; these two games made an impact on the world outside of the gaming fanbase which changed the overall appeal and image of gaming. The change that Half Life caused was localized to people who were not only gamers, but already FPS fans.

How did Call of Duty and Goldeneye have an impact outside gamers and FPS fans? Huge marketing campaigns?