Sony, Nintendo, Microsoft - 1981 to 2011 gaming division profits chart

[haxxiy]

I remember reading about the GC being sold at launch for a small $20 loss or so, but I could be mistaken. Anyways Nintendo had at least a quarter in the red after the GC fell to $99 and they had the whole "who are you?" campaign.

Still it shows how the Gameboys were highly successful as far as profits are concerned, and ultimately represented the triumph of the PowerPC + ATI combo as a cheap but efficient hardware design.