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Depending on when it launches 3 million units by the end of 2012 could be huge or just "average" ...

While it is theoritically possible for Nintendo to still launch the Wii U late September or early October, the likely release date is the middle of November. 500,000 units per week for a system which will probably not be able to manufacture much more for that sales period is pretty impressive. Hypothetically speaking, if Nintendo started manufacturing earlier or had their manufacturing capacity high enough they might be able to supply 750,000 units per week over that time frame but I doubt many systems at launch would have that kind of supply.