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The 360 will outsell the PS3 for various reasons in my opinion:

1. Business/Consumer Modelling

In terms of business modelling, MS has done a fanatasic job gearing their product to a variety of consumers. Whether your interested in a shooter (Halo3), RPG (Mass Effect), JRPG (Lost Oddessy), Action RPG (Too Human) etc, there is a game for everyone. Sony does have several killer apps that will resident in sales, however, MS has a wider variety of great games.

2. Online

As the console market gears more towards online gaming, MS will continue to have the edge. They are a software company and I am assured that they will always possess the superior online product. The integration of games is currently better then all the competition, in addition, developers are taking full advantage of this with DLC etc. Think about how many game demos the 360 has in comparison of the PS3.

3. Innovation

Sony has developed an amazing piece of hardware, there is no doubt. However, in terms of gaming innovation they have not shown me anything yet. It is a fact that the PS3 costs about 2.5 to 3x more to develop for then that of the 360. For this reason, game developers can continue to create new franchises that would otherwise never be seen. In addition, due to the attach rate of the 360, they can almost be assured that there product will recoup its inital investment and be profitable. For example:

-Too Human -Eternal Sonata (now multi)
-Gears of War -Lost Oddessy
-BioShock -Banjo Kaazoie 3 (Wasnt out last gen)
-Mass Effect -Infinite Undiscovery
-Alan Wake -Shadow Run
-Halo Wars
-Crackdown

4. Developer Support

MS has attained a high level of support from a series of accalimed developers post in North America and abroad. Whether were talking about the giants being Square-Enix and Capcoms or the little guys such as MystWalker, all have stated that they will formally support the 360. If you recall back in the PS2 days, these developers were just beginning to form relationships with MS. Now that they have them, MS will continue to leverage support and continue to build its gaming library.

5. Who hasnt bought a console yet?

If you havent already bought a PS3 or 360 I would consider you a "casual gamer". MS has a larger library of amazing games and that will only increase. As of today the PS3 has 2 games in the top 20 games that have been released, why would a "casual gamer" buy a product that has a less compelling lineup of games? Sure there is MGS4 and FF13 still coming but that takes there total to 4...to me still no reason to go and pick one up especially if I was a casual gamer.