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Slimebeast said:
I wander what they mean by rocky start on X360 and PS3. Specifically, what games didn't meet the expectations commercially?

Off the top of my head I can only come up with one EA early generation game, MoH Airborne, that was a huge failure.

"It was a big jump last time,

1) we went from standard def to high def,

2) we went from very unconnected boxes to online service models

3) we saw a big jump in processing power

4) and frankly we made a couple of mistakes in how we built our technology that was going to build all these games out. [Engine]"

"Fortunately, we have a very different approach to technology now - we have an engine called Frostbite, that is a proven engine that we've shipped a lot of games on, that's tailor-made for next gen hardware. So we're in really good shape from a technology standpoint which is where we had our misstep last time, and we have a much richer and broader set of IPs than we did on last generation."