For a lot of games $60 is probably too much. I say this because developers and publishers are finding many new ways to make money out of us with micro-transactions, over-priced DLC and having to pay for an online pass if you buy second hand.
They could charge less up front but continue to support a game with appropriately priced DLC plus cheap in-game items and keep revenue streams going for much longer. A cheaper Day1 price would also likely lead to more people purchasing the game early meaning you can hook players in earlier and potentially, for longer.








