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Developers/ studios only make about 12 maybe 13.

Trololo where did you get 30 dollars from?  

I could be wrong and please correct me if I am, however it would seem he is correct and your graphic only supports his argument.   If you take away the retailer cut(12 but we will say 15) and marketing(3+4 = 7 but we will say 9) you are left with $36. I know you still have to account for shipping and pressing but do you really think that takes up more than $6 per disk as with the size of their operation?  Sony wouldn't have to pay any liscensing fees and and use many of their own engines(Uncharted in particular).  I have yet to read the article linked to in the graphic but at first glance....