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curl-6 said:

Developing and releasing 2 new consoles will have that effect. Sony and Microsoft have bled billions too.

microsoft just posted billions of dollars profit while developing a new xbox, and a new windows OS, sony's one of the worse run business's ever. Apple's run well, they price things at their price because they can. If nintendo or sony could get away with it they would too... or they tried (vita not selling 3DS having price drop).