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It beeing very well advertised thats for sure.

Also its turning out to be the fastest title to reach 1 million sales on the 3DS. Some sony fans on this website will try to tell you that 2D mario is on decline, but it really isnt that simple since the 3DS has a smaller userbase than the DS and Wii had by the time their versions released (besides the fact the portable gaming market has been affected by the phone market).