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M.U.G.E.N said:

and I read that a lot of companies are doing this. I think even youtube is getting 4k. Google, samsung etc are all having plans for 4k in the coming years. Sony is just one of them.

For youtube and Google to get 4k is very different than for Sony to get 4K. For every company, a different discourse. You can't just put them all on equal footing they have very different implementation with very different business constraints.