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Whether Guillemot is making up the numbers or not is besides the point..

F2P is indeed the more lucrative model!! Iam an avid F2P MMO gamer from S.E.Asia and I've seen many of my friends/guild mates/leaders paid 1000-2000 USD purchasing vanity or pay2win items..

If the current majority of PC games switches from P2P to F2P, I believe that will be the end of the console/handheld gaming market.(that is of course unless they adapt too)