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I agree with Patcher.

A typical single-player campaign I play for a measly 10-12 hours (Dead Space, Uncharted, Bioshock, God of War).

A long single-player game from 40 (Assassin's Creed, Borderlands) to 100 hours (Dragon Age, Dark Souls, Fallout, Skyrim).

A multiplayer focused game I can play anywhere from 100 to 300 hours (Enemy Territory, Crysis 2, Battlefield).

But they all cost $60. That's not right. The industry can't sustain by having all these millions of kids that are addicted to one single game they play for hundreds and hundreds of hours and not buy more than one or two games per year.

A fair deal would be to lower the base price of games to $50, then add costs for multiplayer focused games that you tend to put massive amounts of hours in.