Honestly, I think the whole 360 vs. PS3 is the biggest non-event in recent gaming history. Despite massive amounts of money spent and unending tides of fanboy venom, these two platforms continue to sell at pretty much the exact same rate. In fact, there's been little difference in 360/PS3 sales throughout the lifetime of both platforms - they both track at a very similar rate, with the 360 doing better in America and the PS3 better in Japan/Europe.
Ever wonder why that is? Well for the average consumer, they pretty much are the SAME CONSOLE! Think about it. They're both high-end, expensive HD systems designed to cater to a core young male audience. Something like 85% of the game library for the two platforms are identical. As for the exclusive titles, I don't think there's as much difference as many imagine. Is Gran Turismo REALLY that much better than Forza? Is Halo REALLY that much better than Resistance? Is Final Fantasy REALLY that much better than the quality RPGs on the 360? If you can put aside your fanboy glasses for a minute, for the average person there's not a great deal of difference there.
It should come as no surprise that these two sell at about the same rate, and I don't see that changing anytime soon. Yeah, I'm projecting the PS3 to outsell the 360 by about 1.5m units this year - but that still leaves it about 6m behind overall, certainly not tipping the scale decisively one way or the other. I really don't care which platform eventually ends up "winning" second place, since I think both will finish with very comparable sales lifetime, probably in the ~40-50m range.
I hear a lot of talk about the PS3 exploding past the 360 in sales, but I've yet to see much sales data to back it up.
End of 2008 totals: Wii 42m, 360 24m, PS3 18.5m (made Jan. 4, 2008)
