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Chark said:
The only potential loss of revenue would be if someone was willing to buy both versions, which is pretty much non-existent. Since not every game will be on both systems, cross buy can serve as a purchase incentive and allow cross play to actually be a feasible feature since cross play can only be taken advantage of by those who buy both version, which again is almost non-existent.

Really this is how all game software should be treated. You should be able to buy the game itself and play it on the system of your choice. This is a step in the right direction and I support it 100%. 3rd parties should jump on board.

Of course it's what gamers want, but what business incentive does it give 3rd parties, that's the question in OP.