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Same reason some people think the PS3 sold more consoles in 2007 - brand loyalty defies logic.

The question is how long will it take the PS3 to surpass 360 sales. It will almost certainly not happen until sometime in 2009, if everything goes Sony's way. 2010, 2011 are more likely, and by then, the X720 will be on it's way and no one will much care.

In the end, MS will have expanded it's base this generation, and Sony's will have diminished. No matter how much Sony recovers, the PS3 will be seen as a step backward for them.