Well, those numbers are definitely not great, quite true, but who knows? A good, hard, 'brick to the face' level of reality might light a fire under Sony to start pushing more. Perhaps overly optimistic, but they need to do something.
They've got the bundles coming out, so I think they realize they can't just leave it alone any more. Now they know they really need to work for it, because high tech isn't just going to sell itself.