I think the only thing I don't like about Sony this generation is that their marketing committee really sucks. I mean, realistically, I liked that approach the last two generations, because it worked and a classic phrase works "When you do something right, people will not notice you've done anything at all." No fanboy wars last gen, at least no Sony fanboys, NOW they're in last place because they fucked up, and now it's a huge battle.
I don't know where I was going with this.
The only company I don't like is Microsoft, because they strongarm developers and have such a good PR department that people ignore ALL their shortcomings (Save the RRoD), and love to hate on Sony.
Nintendo remains pretty neutral throughout all this, but there seems to be a war between Microsoft and Sony, and Microsoft has better PR.
My Console Library:
PS5, Switch, XSX
PS4, PS3, PS2, PS1, WiiU, Wii, GCN, N64 SNES, XBO, 360
3DS, DS, GBA, Vita, PSP, Android