I would really like to know where these analysts are getting their numbers from ...
The mobile app and game market is primarily made up of companies bleeding money or individuals who are working for "free". A couple guys who spend 40 hours a week (combined) for six months developing their mobile game, releases it in an ad based format, gets 500,000 downloads each with an average of 40 ad impressions, and sees an ECPM of $5.00 from these ad impressions, may be happy with the $100,000 they earned; but that is more downloads, more ad impressions, and a higher ECPM than most of these games get; and a business paying these guys a typical salary with reasonable benefits would basically break even on this performance.
The mobile app/game market is a lot like the dot com market of the late 1990s ... Lots of products with impressive usage without the business model to monetize it, and most efforts to monetize it result in a dramatic decrease in usage
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