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I didn't read all the comments, just mostly the article. I agree with some points in the article and I do see some people who aren't understanding the article completely. He isn't saying "Sony doesn't understand gaming" but that Sony doesn't understand the market for gaming. Personally, I agree with him on the handheld part of the market. None of us here are those kinds of people or the majority that buy handhelds and games. We are a select few so we can't just say B.S. because it doesn't apply to us. $250, regardless of how good it is, seems like too much for many people. My parents definitely think so. They think $200 is a bit too much as well. However, $200 is within reason of spending. I think it's hard to say Sony isn't on its way to dying out when it had so many years of financial loss. I'm not going to say they're doomed really, because I have no idea what will happen in their future because the 3DS made a quick turn, so it's not completely out of reason to think the Vita or other Sony products wont do the same.