By using this site, you agree to our Privacy Policy and our Terms of Use. Close
Andrespetmonkey said:

Sure, it would help there. But would it be worth it? This is very basic, but would you rather sell 3m units breaking even (or making a very small loss) over the holiday or 5m taking a $50 higher loss? I don't think a price cut would lead to enough hardware sales to make it worth it, especially if the software isn't there because that's supposed to make up for the newer losses on hardware. It's all about the software and advertising this year, I think a price cut is better suited for next year.

edit: by software not being there I mean for Japania

Yah, for Japania  the pricecut would strictly be for marketshare at the expense of lost profits. Whether it's worth it or not is a different question, but Japan would indeed need more Vita marketshare as far as Sony is concerned, and imho neither AC nor COD can help that.