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Chandler said:
The PoP sales declined on every plattform through those 3 games. Bioshock reached comparable sales numbers with 4 games less. The PoP:TT numbers are pathetic for an established IP. Bioshock only has two entries and yes, the second entry sold less than the first, but you can not extrapolate a trend out of two games. And it still sold like 3,43 Million copies, that's pretty decent even after the decline. I would like to see new IP's too but Bioshock clearly still has some appeal left that can be converted into money.

Had AC been released as some rehash of PoP, I wouldn't be surprised if it sold as much, if not more. With brand decay, it could have sold less, yet with all the marketing I would doubt as much.

All I'm trying to say is that it may not have been the best solution whether it helped or didn't, as it could deviate the tradition of a brand and choke the possibility of natural growth we see in new IPs.

I was just saying two things. 1) The "slap a brand name on it" technique is not fool-proof, and can lead to many problems. 2) That you can't judge the value of an IP necessarily on its latest sales, the latest entries could have suffered from poor marketing or could have simply been mediocre follow-ups. An IP has an intrinsic value that goes beyond one implementation or another (PoP 3D will say as much, the one by RedOrb).