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Soleron said:

Any core gamer would pause and think about the new shape, yes, but I'm thinking from the perspective of the average Wii owner. They didn't make it clear enough on the box that it's not a Wii title, IF you hadn't heard of Wii U yet. No one would mistake a PS2 box for PS or X360 box for X1 even if they weren't aware.

You don't give the average consumer enough credit. They manage to differentiate between the iPhone 4 and the iPhone 4S just fine.