Worked for Sony when Sega released the Dreamcast. The PS2 was shown to be so much better than Sega's next gen console that everybody decided to wait. The consoles that followed were better but not a big enough jump over the PS2 to garner much attention.
Aside from the launch of the Nes (which technically wasn't the first of its gen, anyway), Nintendo NEVER launches their consoles before the competition. I don't know what's going to happen. Either Nintendo is going to pull an Xbox 360 and launch so far ahead of the competition that it carries them through the entire gen or Nintendo is going to pull a Dreamcast where they launch so far ahead of the competition that it doesn't feel like a true next gen console and the competition eat it alive.
Stay tuned.
