| wenlan said: I think this PS3 commercial is brilliant. It is one of the best TV ad I have seen recently and I like it a lot. The song "Ladies and Gentlemen" by Saliva was released in 2006, way before Sony launched this TV commercial. "Ladies and gentlemen good evening You’ve seen that seeing is believing Your ears and your eyes will be bleeding Please check to see if you’re still breathing" Yes, some of the lyrics may be slightly disturbing to some people. But the main target of this TV commercial was young male adults and I don't think the lyrics is that unacceptable. Overall, I think this song was an excellent choice for this TV ad campaign for PS3. Seems like a lot of you have never heard of this commercial. Is it true (then I am really surprised)? Or you just want to bash whatever related to Playstation? |
Eh the same thing happened when the commercials were first posted here... since a lot of people here live in, not the united states, it's not inconceivable.
Me, I think it's a perfetly fine commercial, but a poor commercial for the PS3. As anyone in advertising will tell you, different companies run differnt adds.
Coke runs differnt adds then Pepsi who run different adds then 7up. Mc Donalds runs different adds then Burger king who runs differnt adds then Sonic.
This if a decent add, but the problem is... it's a refrence add. It's a market leader reminder "hey remember we're number 1 add." Which isn't the proper add to be running when your in 3rd place because it's not informative enough. That add is going to mean nothing to people who have no idea what those games are. Not even most PS2 owners are going to know what's going on in those commercials.
The only people who are going to know are already people who have a PS3 or people who are already looking really hard at a PS3. Pretty much the only people who see it as a good commercial are the people who already have a PS3 or already want a PS3.
In a couple years when the PS3 moves ahead of 360, sure... but right now... it's just bad timing for an add like this. You need more individually focused explanitory adds to draw people in. Instead of a "Hey guys who already want this system buy it already" commercial.
Maybe it's because they want to hit their shipping goals. If so hopefully they'll switch to a more appropriate and likely way more effective add campaign after the end of Q4. Otherwise they may spur short term sales in america only to sacrifice much more numerous future sales.
