Sony scales back expectations for Vita after weak sales performanc

[Chark]

RolStoppable said:

Train wreck said:

PSP/Vita shipments:

Q4 (Jan - Mar) shipments .9

Q1 (Apr - June) shipments 1.4  Im sure that the 500k increase in shipments is not all PSP.

The loss for the PS3 was profound we could tell immedieatly that the system was selling at a huge loss.  The PSVita, not so much.  we have had 3 quarters of Sony's game numbers and there is no extreme drop off in sales or profits (losses) outside normal seasonal trends.

The Q4 shipments can't be right. Even if we assume 0 shipments for Japan, this would mean only 450k units each for America and Europe.

I've argued with you a few times about Vita's profitability. All the evidence I find, in the worst case scenario, Vita is selling wifi at a loss and 3G at a profit. But it could very well be that wifi is break even or both are selling at a small profit. We've gone through the manufacturing and retail numbers and it supports this. You can't use this information and pin it on Vita, to be honest Vita isn't selling enough to incorporate these level of losses. In addition, Sony said in their quarterly release that part of the reason they did not post higher reveneus was because of lower than expected sales of the Vita, indicating that they are indeed making some profit on the system and overspent this quarter because of their higher expectation of sales.