Analysts Say Call Of Duty & The FPS Genre ‘Seem Tired’

[lilbroex]

Macquarie Securities’ Ben Schachter and other analysts, including Michael Pachter, have “significant concerns” toward Activision’s Call of Duty series and the FPS (first-person shooter) genre as a whole. Schacter believes that Call of Duty has reached its peak in 2011 and will have a hard time trying to expand its audience. Below are Schacter’s six reasons as to why he thinks Call of Duty: Black Ops will always be the most successful title in the franchise’s history:

1. HD hardware and software as a whole have been declining all year (it is not just weak Wii sales that are impacting the industry)
2. Lifetime unit sales of Modern Warfare 3 are slightly below Black Ops
3. The genre seems tired
4. The futursitic setting may not have the same appeal for some
5. The macro economic environment is causing some gamers to hold back on upgrades
6. Currency fluctuations mean that European sales are worth less to ATVI shareholders

http://mynintendonews.com/2012/08/03/analysts-say-call-of-duty-the-fps-genre-seem-tired/